MTV – Break the Addiction
Launched Earth Day 2006 (April 22nd), Break the Addiction is think MTV’s year-long campaign to mobilize a new generation of everyday environmental activists. Aimed at ending global warming and over-consumption, Break the Addiction works with the largest environmental organizations in the country to encourage young people to commit to a 12-step recovery program to change their habits and, in turn, change their world.
We spoke with Ian Rowe, VP of Strategic Partnerships & Public affairs.
Goals:
Break the Addiction Campaign
Simple steps to preserve the environment & fight global warming
Current Action:
Tips for young people, through TV, mobile phones, email, and web.
Competitions for Breaking the Addiction
Green Technologies and Careers
Future Action:
Expand current Avenues
New segments on daily life and political context, issue awareness.
Resources:
Related posts:
- Offset your Automobile, Home, & Flight Emissions
- President Bush to visit NREL
- The Gag on Global Warming
- Help shed light on Exxon’s dirty games
- Obama’s energy team has its own ‘inconvenient truths’
