Launched Earth Day 2006 (April 22nd), Break the Addiction is think MTV’s year-long campaign to mobilize a new generation of everyday environmental activists. Aimed at ending global warming and over-consumption, Break the Addiction works with the largest environmental organizations in the country to encourage young people to commit to a 12-step recovery program to change their habits and, in turn, change their world.
We spoke with Ian Rowe, VP of Strategic Partnerships & Public affairs.
Break the Addiction Campaign
Simple steps to preserve the environment & fight global warming
Tips for young people, through TV, mobile phones, email, and web.
Competitions for Breaking the Addiction
Green Technologies and Careers
Expand current Avenues
New segments on daily life and political context, issue awareness.