LOS ANGELES, April 11, 2014 – RAREFORM is creating quite a wave in the outdoor market with its innovative, eco-friendly manufacturing techniques. Aimed to reduce waste and sustain our natural playground RAREFORM creates one-of-a-kind bags and accessories that protect both your gear and the environment. By using an “upcycling” process RAREFORM is able to take billboards before they hit landfills and transform them in to into completely individualized works of art; perfectly fit for the active lifestyle. Founder and outdoor enthusiast, Alec Avedissian’s brilliant idea came to mind during a surf trip to El Salvador where he noticed locals using old billboards to protect their homes from nature’s elements. Launched in September 2012 and specializing in surf, RAREFORM’s stylish products are padded, waterproof, mildew-proof, and as tough as the products they protect. The brand offers all types of uniquely well -designed accessories ranging from surf bags, paddle bags, totes and backpacks to laptop and cell phone sleeves.
RAREFORM has pledged to donate 1% of sales to support the preservation and restoration of our natural environment. “With a continued commitment to the principles that got the whole thing started—quality, sustainability, and style—RAREFORM’s best days are still ahead,” Avedissian says. RAREFORM is sold in stores such as Patagonia, REI, and other outdoor retailers with prices ranging from $40-125; www.RAREFORM.com.
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