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Full of Rubbish Ideas?

Ben Fogle inspires kids to create weird and wonderful designs from waste!

Ben Fogle and Britain’s leading ethically sourced coffee brand Kenco today launch the Kenco Eco Refill Young Eco Designer competition, encouraging children and their families to reduce and reuse waste in an imaginative way and become a new generation of ‘upcyclers’. Whether it’s turning old plastic bottles into robots or coffee packaging into origami flowers, Kenco is calling kids aged 6 to 12 to make or design something that can be transformed from waste into a new object and contend for the exciting Young Eco Designer 2010 title.

The search is on!

With an eye for originality and passion for a challenge, Ben Fogle will lead the Young Eco Designer competition, inspiring kids around the UK to embrace their inventive potential and discover a fun way to avoid sending rubbish to landfill. Parents will be invited to send in their kids’ unique upcycled designs to Kenco[1] before 30th April to be in with a chance of winning the Young Eco Designer 2010 title and seeing their own design transformed into a reality!

New York, New York!

As well as the coveted title, the lucky winner will gain a spectacular trip to New York City with their family, where they will have a unique opportunity to visit TerraCycle, Kenco’s ‘upcycling’ partner, and see firsthand where rubbish including Kenco Eco Refill packs is already getting turned into upcycled products such as pencil cases, bags and backpacks.

Bored on your holiday?

Over the Easter holidays, Ben will be touring the country with Kenco in an upcycled London Routemaster bus to get youngsters on board and provide them with upcycling inspiration. The Kenco tour bus will be stopping off at Chester Zoo, London Zoo and Longleat Safari Park[2] , where families are encouraged to come along and get those creative juices flowing!

“Kids have the most amazing imagination so I can’t wait to see what designs they come up with. Young Eco Designer is a fantastic competition for children and their families to be involved in, and shows how we can re-think the idea of rubbish”, says Ben Fogle, head judge on Young Eco Designer. “I’ll even be giving it a go myself!”

“This is a great way of helping children learn about the environment in a fun and creative way. In partnership with TerraCycle, we’re continuously encouraging people to upcycle their empty Kenco Eco Refill packs which have 97% less packaging weight than Kenco glass jars[3]. We’d love to see kids from all parts of the country getting involved too and showing us their best upcycling designs!” says Toby Smart, Kenco Brand Manager.

To get involved, submit your ideas by the 30th April. For more information and an entry form, visit

[1] or Kenco Young Eco Designer, Freepost RRSS-JEYZ-KCZB, Concorde Building, South Marston Park, Swindon SN3 4TQ
[2] Chester Zoo 3/4/5th April ’10; London Zoo 8/9/10th April ’10; Longleat 17/18th April ’10 – Ben will be on-hand at Chester Zoo on the 3rd April and Longleat Safari Park on the 18th April
[3] Per gram of coffee